| Branded Generics
A generic drug (pl. generic drugs, short: generics) is a drug which is produced and distributed without a brand name. A generic must contain the same active ingredients as the original formulation. In most cases, it is considered bioequivalent to the brand name counterpart with respect to pharmacokinetic and pharmacodynamic properties. By extension, therefore, generics are assumed to be identical in dose, strength, route of administration, safety, efficacy, and intended use.
When generic products become available, the market competition often leads to substantially lower prices for both the original brand name product and the generic forms.
Lyka markets Branded Generic products in the form of:
Syrups Dry Powder and Liquids
Due to Generics lower prices they are extremely popular in a price conscious market such as India, and with the vast rural market in India awakening, Lyka seeks to be at the forefront.